Today’s businesses have an edge compared to businesses of the past due to the fact that they have access to large market base because of the advancements in technology. In the past businesses used to advertise through pamphlets and fliers, but with the development of technology they can now use websites to market themselves. Businesses have to depend on search engines for them to get a higher number of potential clients. Search engines such as Google help on the marketing part. However, one has to feed the search engines with updates so that they offer timely, personalized and accurate information to customers. In the event that you feel that your site has been performing poorly, it is in all likelihood that you have used the most recent patterns in SEO. One as to set their sites to be consistent with the evolving patterns.
A couple of notable SEO Trends to Consider for Optimum Ranking on SERPs :
Google AMP is a new project developed and built by Google which helps in building user-friendly websites that can be used by individuals.As per the latest developments in the Technology world, a lighter version of HTML is in high demand.With the old websites taking more time to load web pages, the AMP pages have made it faster to load web pages by loading faster compared to the old web site pages.
Redirects are Again In the Picture
With the changing technology, the redirects have been re-introduced back in the game. In recent declarations by giant technology company Google, it reported that redirects would no longer contribute to SEO leaks. They stated that websites could start using 3XX redirects when they were ranking their websites.
Social Media Redirection
Today’s world very many people are active on the Social Media. Social Media has made the world a small place where people can communicate when they are miles away. Google as being able to link websites to social sites such as Linkedin, G+, Facebook, Twitter, Pinterest, and Youtube. The more reviews and likes a website is able to get the more the traffic is directed towards their individual website. Social media is transforming the world of business in a great manner.
Today Google requires you to provide quality content instead of providing keyword stuffed articles like in the past. The quality content offers informative information and not promotional information.
Improving Voice Search
Google has discovered that every 5 or more searches come from a voice query.The use of Voice-activated smart speakers has been increasing due to the improvement in technology.Google has introduced Google Assistant to Android Devices.More and more people will start utilizing voice search for timely search queries.